AI is everywhere in search, with tools like ChatGPT and Google’s AI Overviews serving up quick, surface-level answers. But here’s the good news: as long as people are searching, there’s still a real appetite for content created by humans with real-world experience. If you want to win in organic search today, your edge is authenticity. […]
When trying to build a site it is crucial to understand why your content makes a difference for Search Engine Optimization and why your goal should be to maximize it. Content is critical for SEO because it helps to establish the relevance of a page, and search engine results are all about the relevance. It […]
Reading Adam Rogers’ article on driving traffic to your website in 2025 gave me a clearer picture of just how layered digital marketing has become. With so many tools and tactics available—from SEO and email marketing to influencer partnerships and local events—it’s easy to feel both inspired and a little overwhelmed. What stood out to […]
After reading Oleg Levitas’s article, “The 2025 Local SEO Shift,” I found myself rethinking what effective local SEO actually looks like today. As a student learning the ins and outs of digital marketing, I’ve mostly associated SEO with keywords, backlinks, and search rankings. But this article helped me realize that local SEO is becoming far […]
After reading the article “Is Using AI to Write Blog Posts Bad for SEO?” I’ve come away with a clearer understanding of the current relationship between AI-generated content and search engine optimization. As someone studying SEO and digital marketing, this topic feels especially relevant given how common AI tools like ChatGPT have become. The article […]
I recently came across an article from Yelp about restaurant SEO, and honestly, it gave me a lot to think about. I’ve always known that having a good website and being on Yelp or Google is important—but I didn’t realize how much strategy goes into just helping people find your restaurant online. The article starts […]
With a little bit of experience, it is very easy to make a WordPress site that looks great. But, it is a lot harder to make a WordPress site that looks great and pulls traffic. Focusing on building your SEO will allow you to focus on optimizing both of these factors, regardless of your experience. […]