When someone lands on 404 error it means something went wrong when trying to find your site, which seems insignificant but is actually a huge opportunity for a business. A boring or confusing error page can end up turning users away and leave them frustrated. However a funny 404 error page can do the opposite and drive conversions and site visits. This small part of your website can help to impact user experience, and even brand perception. A few things a good 404 error page can help with is customer retention, brand perception and SEO. A confusing bad 404 error page can easily turn users away from your company and is bad for customer retention, a good one will however keep them engaged. A perfected, funny 404 error page can help users perceive your brand better and gets the point across to user that you care about your brand even whenever things go wrong with finding your site. A 404 error page that is designed well and optimized can help to guide search engines and reduce bounce rates which can in turn help your rankings. Think of a 404 error page as a chance to strategically lead users in the right direction, it’s a small detail that can say a lot about your business.
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Love this perspective! It’s so true that even something as small as a 404 page can shape how users view your brand. A creative, helpful error page really can turn a frustrating moment into a memorable one and even build trust. Great reminder not to overlook the little things.
A custom 404 error page is the perfect oportunity to show brand consistency. It will increase user trust because you are concerned about the users experience and your internal consistency assures the user of who you are and that your image is trustworthy