User behavior is sometimes a mystery to an SEO. Why did this visitor look at my page about sharks and bounce 10 seconds in? Why did they click on a link to learn more about hammerhead sharks and not take the time to dive in a learn more like they said they wanted to?! Those Users are so nonsenesical! What if there was a tool that could help the SEO make sense of the User’s nonsense? Introducing Microsoft Clarity, the tool that helps SEOs understand the interactions users make on their website. By using session recordings and heatmaps SEO’s can see through their user’s eyes. Microsoft Clarity records sessions to see how long users stay on their page, what they do, and where they go, clarifying the murky waters of user behavior. Microsoft Clarity analyzes this data in Heatmaps, a visual representation of where users actually interact with a website, so an SEO can learn that users don’t get far enough down the page to see the shark videos and thats why they leave so quickly when they can’t find what they are looking for. SEO’s would be foolish to not check the User behavior waters and put them selves in danger of missing crutial site design sharks that discourage Users from swimming in your content.
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