Keywork Intent is the most important part of Search Engine Optimization. Its not just about creating quality content, but quality content that is useful and addresses the User’s query intent. The better a Search Engine Optimizer pays attention to Keyword Intent the better their pages will rank because a Search Engine wants to give the User what they are looking for. SEOs can use tools like SEMRush to help them target Keyword Intent instead of just keywords.
One for the best ways to figure out what Users intend when they search certain keywords is to run a search on those keywords, this way one can see what the SE thinks the Users want and you can optimize based upon the results (make sure you are in incognito so the results are not personalized). Besides just looking at the results the “People also ask” section of SERP gives clues to intent because it is based on most common questions asked about the topic. Also, the bottom of page 1 has related keywords that can also be used in a website to increase relevance. By looking at the SE results you can discover what the goal of the User is when they search for those keywords.
A helpful way to understand keyword intent is to use SEMRush’s categories of 4 types of intent: Informational, Navigational, Commercial, and Transactional. In SEMRush this categorization is easily accessible because it is displayed at the top of the results for the Keyword Overview tool. SEMRush has many other resources that make it one of the best keyword research tools. The Keyword Overview displays many useful stats like Keyword Difficulty and Global Volume. They also have a tool called the Keyword Magic Tool which allows you to find terms related to your keyword and with the type of intent you want to target.
Keyword Intent is how the Search Engine gives users what they are looking for and understanding and optimizing for it is how SEOs can give the Search Engines what they are looking for. SEMRush gives SEOs the tools and insights necessary to properly target keyword intent and rank higher in SERPs.
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