In this day and age anyone and everyone searches. When you search there are tens of millions of results. Most people click on the first few results. This article that I read details how less than 2 percent of people click on any link past the first 10. This really shows how important SEO is for a website. Most websites have the goal of getting clicks whether they are selling something or get ad revenue. And if you have not considered the site’s SEO then you won’t be one of those first 10 results. This will limit how far your site can reach and will by proxy limit how much money you can make from it. So, taking SEO into account for your website is crucial for the success of the site. Something that has changed search is the AI overview at the top of Google. This article details that this overview typically comes from the first results as well. This article also details a lot of metrics when it comes to click rate and how effective Google ads are on the order of search results. The higher search results get much larger click through for the ads.
7 Responses
Googles overview also likes to source its information with what website it pulled from, it could be an opportunity to be not just the users first pick but also the ai users most referenced.
The stat about clicks dropping after the first page really highlights how critical SEO is for visibility. I also liked your point about AI overviews pulling from top results. It just shows why ranking high matters more than ever.
This is a great point. People’s attention spans are getting shorter every day, and we look for easily accessible information that will efficiently answer our questions. This is why the AI overview is so appealing to us, which really emphasizes the importance of SEO.
You make a really strong point about how competitive search results have become and how critical it is to appear near the top. The statistic about fewer than two percent of users clicking past the first 10 results really puts into perspective just how small the window for visibility is. It shows that SEO isn’t just a technical nice‑to‑have—it directly impacts whether a website is ever seen at all, especially if clicks and revenue are the end goal.
This is a very interesting point because it completely makes sense. Whenever I am looking for something on google, if it does not appear in the first few results then I reword my question to get the answer I am trying to find. The lower I look on google for a result the lower the credibility I have for the website has regardless of its quality. This shows the importance of high ranking SEO. In current times, if you are not one of high ranking websites when you search on google then you will receive less traffic. In order to be successful you need traffic so this is a crucial step in order to succeed.
I really like what you said it here and I think it is true for real life, most people don’t go past the first ten searches, usually I don’t go past the first 3. This shows that what we search matters and that SEo is even more important.
I really liked you mentioning this and pointing out how valuable SEO is especially when making it on the first page of search results. If your website cannot come up on the first page, then it is almost not even worth having it. In the rare chance that I have gone onto the second page of the search, typically it is because I made a poor wording choice when searching something and I cannot find it beforehand. Because of this, I expect the second page to be irrelevant to the topic and choose to just search again before looking deeper at it.