As technology continues to shape nearly every aspect of modern life, understanding how information is organized and accessed online has become increasingly important. One thing the center of this shift is SEO, better known as search engine optimization. At its core, SEO refers to the process of structuring and improving online content so that search […]
I want to make content for my mother (Kelly) this summer. Kelly’s an artist who owns her own company. She lacks fresh added content. I am going home this summer, and her studio is in our house. I want to make a video that tells her story bridges the gap between her customer base and […]
Over the summer, I assistant coached for a startup youth AAU basketball team called Sharpshooters Elite. As a startup, we had no website and still don’t have a website. So instead, almost all of our attention and visibility came through social media, mainly Facebook and Instagram. After using this I learned that attention and credibility […]
To attract readership for an article you may be posting, it is important that you use SEO. Here are a few ways using SEO can get readers to read your writing. It’s important to note that keywords are your ultimate playing field. Implement them where you can, but be cautious of competing against yourself with […]
Search Engine Optimization and digital marketing are two different things; however, they share some of the same properties. SEO works to boost engagement and awareness about a brand or organization and digital marketing does the exact same thing. They both share the same platform being the internet and working in the digital space to promote […]
For my project in this class I chose to work with a local non-profit organization All Good Things, where I volunteer. I have already begun doing research on how I can optimize the site I will build. Their current website is a Facebook for business profile which through their own efforts has decent optimization and […]
I am currently working on creating a new website for a business located outside of State College, PA called Wildlife for Everyone. They are a business that keeps track of and makes activities for many parks and other wildlife preserves throughout Centre County, PA. Your web presence shows a lot in the modern era, and […]
Traditionally, people believe that search engine optimization is only connected to key words, but there is another very important thing (among others) that affects a website’s SEO, and that’s design. A website’s design can make or break its performance, and while that is obvious from a personal-experience perspective, it can be difficult to realize that […]
Ensuring that your website has a high ranking is very important to increase traffic on your website. Your website can be everything a consumer needs and wants to see but it may as well be nonexistent if you are not highly ranked and do not appear on the first page of google search results. There […]
What is SEO? Search Engine Optimization (SEO) is a process of perfecting a website’s setup in order to increase traffic to the site to either drive awareness or sales depending on the business model. There are lots of elements that go into SEO. Links are crucial as it is one of the main criteria for […]