I want to make content for my mother (Kelly) this summer. Kelly’s an artist who owns her own company. She lacks fresh added content. I am going home this summer, and her studio is in our house. I want to make a video that tells her story bridges the gap between her customer base and not understanding her v vision for her company. Once I figure out a series of videos I would want to optimize them to the best of my ability. This is where SEO comes in. The “Video Marketing for SEO: How to Amplify Your SEO with Video Content by Jessica Bonacci”explains 3 ways how to improve SEO rankings of your video content.
Jessica explains how search engines like google rank quality of video content. The stress about quality video content is being able to show the target audience how your product or service will satisfy their needs(WebFx, Bonacci). To be able to show Kelly’s art in a way that could show people why it would make their home more beautiful would be more satisfactory than writing it down in a description on her website. Both text and video can work together to achieve good customer experience.
Going more into depth about customer experience, this is essential to have a good relationship and have customers stick around. When people have valuable experience on your website through video marketing people spend longer on the site. The longer people are on your site then google signals are sent to search engine and improve the websites ranking (WebFx, Bonacci). The good thing about mother site is you can take a long-time shopping around the site. There is a lot of art to look at and decisions to be made. Initial videos would help the customer to get a fast picture of most of her art without searching for so long.
Video back links come into play when you want a larger audience to see it. The number of back links a video has and quality of video impacts how successful the video will be (WebFx, Bonacci). Reaching out to companies who hold Kelly’s art in their shops or restaurants and asking for help with back links for a possible exchanged/mutual benefit would allow for greater success.
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