Long-tail keywords target broad concepts and user intents. These keywords are typically three to four words which results in having a low search volume, competition rate, and cost-per-click. This leads into search engine optimization because optimizing your website with these keywords allows for higher ranking on Google. This is crucial because around 70% of all search traffic comes from long-tail keywords. So, if there is a lack of emphasis on these types of keywords then the website is not reaching maximum potential of reaching their desired target audience. The article discusses four reasons why a company should utilize long-tail seo. This includes reaching your target audience faster, decreasing search competition, improving conversion rates, and lowering your digital media costs.
The first reason to use long-tail seo is reaching your target audience faster. This is true because long-tail has a specific goal behind each search. Potential customers are looking up something specific and having your company rank high where the customer knows what they want is crucial in order to deliver value. The second reason is to decrease search competition. Certain keywords have different intents/meanings making it higher and more expensive for competition. Having an industry specific phrase allows you to compete in the right area without fear of different industries competing for the same term. The third reason is improving your conversion rates. Having a generic keyword allows for limited potential customers to find and access your website. The ability to own a longer phrase with less volume allows you to rank higher up on the page. This establishes your website as an industry leader which can result in better conversion rates. The final reason is it lowers your digital marketing costs. Allowing your company to compete for less generic keywords means less competition. The less battling that occurs for a keyword allows for a website to easily maintain their placement on google. This also allows for a bigger ROI based on the lower cost for the investment.
Overall, this article emphasizes the importance of having long-tail keywords instead of short broader terms. This process has less volume but allows for higher conversion rates on more specific terms.
Article https://www.webfx.com/seo/services/voice-search-content-optimization/
2 Responses
That’s so crazy that so much traffic comes from long-tail keywords. I knew they were significant, but the percentage really emphasizes it.
I like how you mentioned the statistic about long-tail keywords. It is nice to see a number on how important using these are as it can stress the importance of using them. When finding your keywords, it can absolutely be helpful if you can find those niche long tailed keywords for your website!