This week I read a very interesting article called Rising Generative Engine Optimization (GEO) Trends for 2026 on SEO.com https://www.seo.com/blog/geo-trends/#151-4 there was one aspect of the article that I felt were iffy at least from a traditional SEO perspective. was the idea that businesses should try to get mentions on aggregating websites and mentions on social media particularly Reddit. It does seem like this would be a good strategy for getting noticed by AI but I feel like many of these aggregating websites and constant direct engagement in social media by the brand feel pushy or in the case of the aggregators scammy. I also wonder if the attempt to be included in aggregators could raise the GEO while possibly harming the SEO.
However, I did find it interesting that another one of the GEO strategies would be much more helpful to the end user clear concise copy with headings and key points. I for one would welcome this, I find long blocks of text or short seemingly randomly placed sections of text on websites to be highly distracting. Long blocks of interrupted text on a website can be hard for human users to read, navigate or even notice. If a website requires significant reading and it is not a technical piece, I would likely avoid it altogether. I would possibly find the advice to include summaries of pages slightly tedious especially if every page had a summary of the content I just read at the bottom of the page.
In conclusion I thought this article was interesting I do wonder however about what some of the GEO trends could do to websites making them less relatable and useable for humans to curry favor from AI. I also wonder if AI could lead to the over importance of content aggregators as middlemen between websites and AI results.
One Response
This is really interesting! I like how you gave your input about what you like and what your worried about for the future. I think in the future AI with gain more knowledge about how to make more personally accurate features, apps and results.