In class, we discussed Meta Tags. These are tags that tell about the page. Title tags are similar to these, but are known as “Page Title Elements.” This is what is shown on the SERP (search engine results page). Sweet began to recommend some tips for optimizing the title tags. But first, why is this […]
Picture this: you have just started your small business out of your home. Up until this point, you have been making and selling your product through social media (Instagram and Facebook). You figured out how to use those sites pretty well, but the majority of your sales are still coming from family and friends. You […]
One thing I have noticed while learning about SEO is how confusing it feels at first. Everyone talks about keywords, algorithms, rankings, and optimization, but it is hard to tell what actually matters. This made me curious about why SEO feels so overwhelming for beginners, even though the basic goal seems simple: get people to […]
When you are starting to think of your audience, a helpful trick can be to create an imaginary individual that represents someone who you would like to search for your site. This person can be given a specific name to categorize themself as your searcher and you can start to define their characteristics. To begin […]