As AI becomes more common in digital marketing, its role in SEO is getting harder to ignore. AI tools can analyze massive amounts of data, identify keyword trends, and even optimize content for mobile users, which is becoming more important every year. For beginners in SEO, this can make the whole process feel less overwhelming. […]
Search indexing is by far the most important aspect of SEO that has not been discussed yet is getting your website indexed. If your website is not indexed by search engines, then it will never show up in search results, no matter how optimized your website is for search engines. There are two tools that […]
When using Search Engine Optimization (SEO), internal links are crucial. They help search engines crawl, index, and understand a website’s structure while distributing ranking power across pages. They also help with improving user navigation and increasing time spent on-site which reduces bounce rates. Here are some key reasons for the importance of internal linking: To […]
If you have something you do not know, like a word you do not know or something new you want to learn, you will probably look it up on Google. Nevertheless, how do you search for keywords effectively and get good results? Keywords are a crucial part of finding and achieving desired results in search […]
The goal of SEO is to get a website to appear at the top of Google search results. There are countless ways to achieve this. Some methods involve exploiting system vulnerabilities to cheat, which is known as black hat SEO. The opposite of black hat SEO is white hat SEO. White hat SEO relies on […]
I took Content Marketing with Sweet in the fall, and now SEO is helping me to look at content even closer and with a different view. The historical view is that content is king. Old School SEO developed content for digital agents- like Googlebot, Bingbot, and other similar tools. Now, relevance for users trumps it […]
When people first hear about SEO, they usually think it is something technical. They picture algorithms, coding, website structure, and complicated analytics. While those things definitely matter, I have started to wonder if SEO is actually more about psychology than technology. At its core, SEO is about understanding how people think, what they search for, […]
One unfortunate tactic that can occur when designing your SEO can be Keyword Cannibalization. This is where several websites are optimized for the same exact keyword. An example could be two apartment companies in Pittsburgh both using “Nicest apartments in Pittsburgh” as their keyword optimization. When they do this, the two apartment company websites are […]