Currently I am working on a website for my friends aunt for their start up wellness iv business. We have discussed different topics and one of them being search engine optimization. They are not super familiar with it so they have been reading article and sending some my way. They recently sent me a different company website and blog about different idea a startup needs to consider. Such as digital marketing, financial aspects, and it also including their own version of search engine optimization tricks. What they have found helpful within their own IV company content is using high-intent phrases such as these- Mobile IV therapy near me”, ”IV hydration services”, “IV drip therapy [city]”, and “NAD drip [city]”. They also said having a blog and updating it weekly has been helpful for them and in a way that’s what we’re doing right now, by writing this. Something I enjoyed about another class, content marketing was on our websites we had a page for our blogs. Another tip they gave was after each appointment within 24hours send a link for the customers to review after that you can even put that review on your blog. They monitor their search terms by week to see which ones are relevant and which ones aren’t anymore. What will be important for this company is SEO, Reviews, and overall trust. We know from our class that I think another big having a nice website can even help with SEO and trust from the consumers. Having a pretty website makes a consumer feel like it is trustworthy and put together. I think another thing for this company will be digital marketing as we know social media is very important. Sometimes instagram can even pop up in the SERP. When we have looked up things in class example my sorority sigma theta chi one of the first things that popped up was our instagram this is one reason why all platforms do matter. It is important to stay consistent with your website and social media.
One Response
Wow, this is interesting! That’s cool that you get to work with a business you’re connected to in a way.