When working on the SEO for a website, many webmasters skip the step of researching their target audience. They don’t realize that by skipping this step, they are potentially loosing out on both high ranking, and potential sales on their site! Similarly to marketing, your target audience is the group of people you are making […]
I have been surprised this semester with how similar search engine optimization is to sales. In sales class, we learned about pain and gain and discussed how to best convey our solutions to our potential clients. It is quite similar with SEO, except you have to “sell” your site to Google along with selling your […]
After reading some of the documents for the midterm I came across the Google search quality rater manual after it being recommended on one of the pages. I decided to read it and I’ve found it very interesting. I think it will help my SEO here are a few insights I found from these guidelines: […]
In class today Professor Sweet talked about making content for users, not SEO. First, he talked about the Don’ts you want to avoid like; Sneaky Redirects, “Thin” Pages, Spam and just SEO content. For Redirects, Sweet showed us a website that makes the redirect process ethical for sites who want to redirect their users for […]
Just creating content out of the blue is rarely the best approach if you are in hopes of growing a business. Obviously most content has a goal in mind, but if it isn’t optimized for Google to find, the goal or idea might never gain traction. Creating SEO-friendly content is extremely important to a business’ […]
A redirect is a way to automatically send users and search engines from the URL they requested to another URL. Redirects can be very helpful if you move a page, change a link, or fix broken URLs. Redirects are important because they ensure that the users and search engines are guided to the correct URL […]
Effective Content GoPro is a company that came to mind that makes excellent content and overall is successful with search engine optimization tactics. The content involves quality videos that display the cool uses that users would want their product for. The content is thrilling, engaging, memorable, and unique enough for people to search for them […]
Lets talk about the actual website! I am going to talk about simple things you can do to improve your website for the users. One thing that I think people forget about SEO often is that your website is supposed to be for your consumer. Often times people are greedy and only create their website for search engines, which is actually not […]
In class, we discussed eight different tips to create compelling content. Some of these, we talked about in Content Marketing as well, but number two stood out to me today. The eight tips are as follows… Tip number two discusses differentiation. With this, comes thinking outside of the box to craft unique thoughts and opportunities. […]