Search engine optimization (SEO) has been declared “dead” many times over the past two decades, yet it continues to play a central role in digital marketing. The idea that SEO is dying usually comes from major changes in search technology, algorithm updates, or shifts in how people access information online. However, instead of disappearing, SEO […]
I have an e-commerce website that I was tasked with improving. The company behind it is small, operated by two people. As such, it seems appropriate to know the ins and outs of ecommerce SEO. Step 1: Keyword research As with any SEO, you should start with keyword research. Once you know your target audience, […]
In the 1990s, Search Engine Optimization (SEO) involved mostly keyword stuffing and directory submissions to make it complex and Artificial Intelligence (AI) driven that focused on user intent. It used a lot of high-quality content and focused on Google’s EEAT (experience, expertise, authoritativeness, and trustworthiness). As SEO evolved, it began to shift to moving from […]
One feature Google and other search engines consider when ranking pages is user-friendliness. The goal for page ranking is to show the most helpful websites for consumers, so user-friendly websites are important for SEO. Things to consider: Solutions: Source: How To Make A User-Friendly Website [Expert Guide]