Mobile Optimization is the process of making sure websites are optimized for mobile devices. Many people use their mobile devices to search different things, but lots of websites are not designed to be used on those mobile devices. The screen sizes and load times are different on mobile devices than the more standard searching devices, so these sites are not always very user friendly. Poor mobile site structures can easily turn mobile users away from the site. Mobile optimization is no longer optional for websites because in today’s digital age, most people are searching on their mobile devices rather than a computer or tablet. Businesses and organizations that do not have their sites optimized for mobile devices are losing revenue opportunities. When users have a seamless mobile experience, they are more likely to engage in the website and make a purchase. This increases conversion rates and gives the business a competitive advantage over those who do not have a mobile optimized site. Some suggestions for best practices for mobile SEO are to specifically design the site for mobile use. This includes not using the plugin Flash, not using pop-ups, and designing websites for the “fat finger”. Flash should not be used because the plugin may not be available on every user’s phone, so they will not get the same experience as someone who has the plugin on their device. Pop-ups should also be avoided because they can be difficult to try to close on a mobile device. This can easily lead to a high bounce rate. Touch screen navigation can lead to unintentional and accidental clicks on mobile devices if the buttons are too big, too small, or in the scrolling path of a finger on the page. Users can quickly become frustrated if they are not easily able to navigate the website they are on. This can cause users to avoid the site completely which will hurt their reputation but also revenue.
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