SEO can be extremely effective for businesses if you know how to use it right. Here are 5 tips for effective SEO:
Tip #1 is to find five keywords that are related to your business. SEO is all about searching for keywords that will be effective for your website. The goal is to look for words that customers are searching for that will help those customers find your website or business. A big mistake that people make when hoping to optimize their site is that they look for keywords that are very competitive that large brands are already using, taking away from the smaller brands and businesses. Using Google to find keywords can be really effective when looking for words that aren’t already taken by the big brands.
Tip #2 is to create amazing content for your five keywords that you found are a good fit for your business. The best way to do that is to have your keywords fit with people’s search intent. This means that each keyword relates to the intent that someone has behind why they are searching up that word. You also want to create unique content that brings something new to the table and makes you stand out. For example, strategies, tips, and case studies included in your website will help it rank higher, which in turn will help your website gain views.
Tip #3 is to optimize your content for SEO. Your goal is to have people say that your content is exactly what they are looking for. Your keywords should be included in your title and in the first hundred words on your page, and a few other times throughout the page. The most original content will get the most views and will help your business grow.
Tip #4 is to optimize your content for user experience. Google often ranks content based on how happy it makes the searcher. The goal is to make people stay on your site for long periods of time, which will help your page rank higher. You want to make the important content stand out so that customers can find what they are looking for right away.
Tip #5 is to build backlinks. Google uses backlinks to figure out which sites are trustworthy and authoritative. Building backlinks will help people find what they are looking for on your site, which will help Google rank your site higher.
One Response
I really liked this post, especially tip #2 and #3. I never thought about our intent behind a search but that really does make a website stand out. When I find a site I enjoy, it is usually because it has the exact content that I intended to search for. I also was never focused on the exact placement of my keywords but it makes sense to put them higher up in the website so that the consumer comes across the words quickly and knows the site is relevant for their search.