Search demand might be the most important piece of data for SEO. Similar to buyer demand, search demand refers to the relevance or desire for particular keywords. Search demand not only can help guide your keyword research but also assist with understanding the words and phrases used by your target user.
Using Search Demand to Your Advantage
The first step to understanding search demand is to use tools like Google Keyword Planner to experiment and discover data on terms that are used most often. Determining the search volume of different phrases and using them for your own SEO goals will help increase your conversion rate.
Another tip is to use Google Trends in order to understand what trends relate to your content or to come up with ideas for content that relates to trends. This helps you stay up-to-date as a brand and reach a wider audience.
You can also use search demand to perform an analysis of your existing content and SEO. By researching the terms you already use, you can assess whether there is room for improvement in certain areas or continue building off of successful SEO and adjusting based on search demand.
What to Avoid with Search Advantage
Avoid targeting broad search terms or highly competitive keywords as that will not improve your ranking. If you only focus on trends and current keywords without relating them to your audience in a meaningful way, you will lose credibility and cheapen your content.
Summary
Overall, implementing search demand into your content will create more value for your customers. By using valuable data and doing thorough research into your audience and the terms they use, you are building a relationship of trust. Understanding and keeping up with the terminology your audience is using and any trends in searches will help keep your content fresh and relevant.
Source: https://www.alliai.com/seo-glossary/search-demand
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