One of the biggest topics of SEO is the aspect of keyword research. A very basic definition is that it is the way that someone locates your website when they type a word into Google. Keywords are connected to your website or pages within your site. This is how you are able to create consistent traffic to your website. There are multiple platforms/websites you can use to do keyword research, like Google Trends, PerplexityAI, and Moz.com. Keyword research is essential to getting people to come to your website and hopefully make a purchase.
When building out a website, you need to do keyword research before you finalize things so that your website can be relevant as the market changes. It is important to understand your audience so you can know what words they would look up to get to your product. Then, you can link those words to your website. However, there are high-volume keywords and low-volume keywords. Low volume can be the better option because they are more specific and could deliver to someone who is looking for your product, and they are ready to purchase.
User intent is another very important aspect. It’s very important to know why they are searching; do they want to buy a product or learn about it? This ties into the topic of relevancy; Google does a good job of deciding why people are searching, and they tailor the results to fit. If you are selling a product, your company would want to be a relevant site for when people are looking to buy. Google is able to determine the user’s intent by looking at their prior searches and making educated assumptions.
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