Often, when people think of SEO, if they know what it is at all, they are thinking of blog posts with too many keywords, content designed only to help a page rank, and other such outdated SEO practices. Modern SEO practices, however, focus more on content that is genuinely valuable to the consumer, and lean more towards related keywords and natural search results. This focus on dynamic content, however, can result in a myriad of different content available to any given consumer. In this article, we’ll take a look at how a focus on SEO content has changed the content space online.
Quantity
One of the first effects of an increases focus on genuine SEO content is an increase in the amount of available content on any given topic. Google’s newer metrics for SERP rankings can mean that genuine, user focused content makes its way to the top of the search page. This can be a huge positive for a user attempting to find meaningful information. However, when every brand in a certain content space is attempting to make content around the topic, it can become overwhelming to try to find the most authoritative source. Often, the SERP presents the user with a myriad of options, and finding one that provides the best or most relevant information can be really difficult.
Quality
A hugely positive effect that modern SEO practices have had is the quality of available content. Creators are shifting away from keyword-stuffed, short form blog posts. This means that the content that is out there tends to be of higher quality than before. So, when users are making a search, they are less likely to find content whose only purpose is to rank for SEO. If businesses are paying attention to Google’s guidelines on SEO, they know to focus on relevance to the user. This makes a huge difference towards a positive user experience.
What does modern SEO mean for the future?
The search world has changed drastically as a result of SEO as a discipline. While Google’s newer updates to SEO guidelines place a focus on relevant content, the user must still be vigilant. What is the source of the information they are getting? Are they reliable? Or are they looking for a quick way to gain more conversions without creating genuinely useful content that they have authority on? The best thing a user can do is remain aware and alert when browsing online content.
One Response
Filtering internet content through SEO is a growing way of determining what to trust online. I thought quality and quantity were two interesting metrics of how SEO has grown and developed. It’s so true that search practices have shaped what information we get every day.