Trust is The Driver For SEO Success (#5)

Trust. A value that we prioritize in our everyday lives but what does it mean for the average consumer when it comes to using Google? I wanted to research more into the significance that SEO has when it comes to building trust and I was taken away when I found “The Role of SEO in Building Trust and Credibility for Your Brand” by Mansi Dubey on LinkedIn. In Dubeys article, she highlights various ways to increase your SEO tactics that build credibility, but she also produces statistics to better expose the significance that trust has on the user. What caught my eye is that 53% of all web traffic comes from organic search, which simply reveals the significance of a trustworthy site that lands at the top of the SERP. Here’s what Dubey writes when she picks apart the consumers’ behavior:

The Psychological Aspect of High Rankings
Let’s face it—people trust Google. A study from Advanced Web Rankings found that 67.60% of all clicks go to the first five results on a search engine results page (SERP). Being on the first page of Google signals to users that your website is a credible source of information, and many are more likely to trust and click on your content.
Trust by Association
The logic here is simple: If Google is endorsing you by placing you at the top of its search results, people will naturally assume that you are trustworthy. If your website ranks low, users may question your credibility, wondering why search engines are not prioritizing your site.

Now, you might be wondering about the practicality of how one produces a credible and trustworthy site. Dubey hits the nail on the head, and this is what she produces:

How Content Builds Trust
• Educational Value: When you provide valuable, actionable information, you position your brand as an authority in the industry. A study by Demand Gen found that 47% of buyers viewed three to five pieces of content before engaging with a sales representative.
• Consistency: Consistent posting signals to both search engines and users that your brand is active and invested in sharing up-to-date information.
For example, a brand that publishes well-researched articles about industry trends or how-to guides is more likely to be seen as credible than one that only posts sporadically. The more content you publish, the more opportunities you have to address users’ pain points, solve their problems, and build trust.

For more information, check out the article for yourself!

https://www.linkedin.com/pulse/role-seo-building-trust-credibility-your-brand-mansi-dubey-w4z9f