What the heck is White Hat SEO anyways?
White Hat SEO are techniques that aim to improve a websites ranking without jeopardizing its validity with the search engine. White hat SEO follows the search engines rule and regulations and it is the opposite of black hat SEO which it aims to find loophole to achieve higher ranking on the SERP. While finding loophole seems like a good strategy, google is always 3 steps ahead and will make sure your site does not achieve high ranking. As an SEO specialist you must stay away from Black hat SEO techniques and aim to do white hat SEO techniques. The term “white hat” comes from Western movies. Many hero’s wore a white hat and many villain’s wore a black hat. The name stuck and that’s what the industry calls it. One major white hat technique is to offer valuable content. Google wants to rank people first content. Create content for people looking for information and serve a need. Do not write content for the search engine, you will not be ranked high on the SERP. The second technique is to satisfy search Intent. This is googles number one goal. Create content that will serve the searchers need. You must know your target audience and think about the keywords they would use. Do not use industry jargon because the searcher may not use those words. Finally, Make your website mobile friendly. More and more searchers are using their mobile device to search and find information. Your website should be adapted for mobile. If your site is hard to navigate on mobile then people won’t stay and you could lose leads. There are many more white hat SEO techniques, but here are just a few to help you get to know what google is looking for.
Source:
https://www.semrush.com/blog/white-hat-seo/?g_acctid=851-605-1869&g_adid=683861103833&g_adgroupid=168155429261&g_network=g&g_adtype=search&g_campaign=US_SRCH_DSA_Blog_EN&g_keyword=&g_keywordid=aud-866537755598:dsa-2263819780519&g_campaignid=21962554712&kw=&cmp=US_SRCH_DSA_Blog_EN&label=dsa_pagefeed&Network=g&Device=c&utm_content=683861103833&kwid=aud-866537755598:dsa-2263819780519&cmpid=21962554712&agpid=168155429261&BU=Core&extid=97592280601&adpos=&gad_source=1&gclid=CjwKCAiAzvC9BhADEiwAEhtlN8ht5absmR6D9ZoOFgAZUE90Ry79-xYKFKFIGiCf79jZglnSbzWkqRoCBF4QAvD_BwE
2 Responses
It’s definitely important to follow White Hat tricks, and not only because your site will do better. If you use Black Hat tricks, not only do they not really work, but Google may actually mark your page as spam and not suggest it to users.
I like this post as a contrast with all the discussion we’ve done about black hat SEO. White Hat SEO really is all about playing by the rules and providing value to users. I especially agree with the emphasis on satisfying search intent and making sites mobile-friendly.