Keyword Density FAQ

What is keyword density?

The number of times you use a target keyword on a webpage in relation to the total number of words on page.

How is keyword density calculated?

Number of times keyword is mentioned / Total number of words on the page = Keyword density

What is the ideal keyword density?

There is no set optimal keyword density for every page. I read some websites saying between 0.5% and 0.8%. Other sites state anywhere between 0.5% and 2.5% is acceptable. You’ll want to stay below 3%.

Where is the right place to put the keywords?

H1 tag, H2 tags, beginning and end of your article, the URL and title tag are all good places for keywords. This placement helps Google understand the context of your page and properly rank it in the search results.

Can I use multiple keywords?

Yes. Many sites have short tail keywords as well as long tail ones that are more specific.

How often should I test my keyword density?

Often. With Google Analytics, you can track your traffic before and after you add keywords to your site.

Why is keyword density important to SEO?

The presence of key words and phrases within your content helps Google understand the context of your content better.