After our recent exam, I decided to do some searching about some of the terms I may or may not have missed (oops). In my searching, I found an article regarding semantic searching and keyword intent. In this article, by Harlem World, it was made evident to me that the semantics behind keyword intent and searching are becoming more and more prevalent.
Using semantic search allows companies to create more user friendly and informational content to the people who want it. Search engines are more and more taking user intent and semantics into account. Companies must continue to stay on top of this trend, as they must with every trend, as the world of SEO never stops advancing.
Another factor that is playing into semantic search is voice search. Voice search can lead to a more “conversational” form of search, and with AI improving day by day, even different inflections in voice and tone can be taken into account. Along this AI note, AI is able to examine and review data and determine keyword intent and semantic variations. By giving AI your keyword data and search terms that consumers are using, AI is able to determine what consumers mean by these quite efficiently.
One more point the article makes is that reviewing semantics used in search can lead to a more ethical SEO world. The article states, “By interpreting users’ intentions regarding sustainability issues, search engines can provide content that aligns well with the values of eco-conscious customers.” Creating a world that is more eco-friendly while also providing a better UX is a win for everyone.
In conclusion, taking semantics and user intent into SEO is becoming more vital every day. With increasing AI and SEO updating every single day, it is important that we as marketers, and other companies, continue to stay ahead of the game that is SEO.
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