- E-Commerce – This is the obvious one. If you are selling products online, your site pops up when people are searching for a problem that you have a solution for. Product pages on the website need to rank for their competitive keywords. Amazon and Shopify are both e-commerce sites that depend on SEO to create sales.
- Legal Services – Many people when they get into a legal situation are searching for things like “Personal injury lawyer near me”. When people search these phrases, the legal services want to pop up so they can earn a customer and get a profit. Not often do people look up specific lawyers so getting your page to rank high if your a legal service is important.
- Home Services (Plumber, Electricians, HVAC) – These people are often needed in urgent situations. When home service providers are doing SEO they often emphasize the near me part. These people cater to a specific region and hammer away that if you have a problem within their area to come to them to fix it.
- Real Estate – This industry is very competitive. Agents, brokers, and property websites are all fighting to be ranked highly on the SERP. Since most buyers, sellers, and renters start their search on Google, ranking high is key to attracting clients and closing deals.
- Hospitality and Travel – Similar to real estate, most searches for travel plans start online. When renting out a condo at the beach for example. Those pages that rank higher on the SERP are likely to sell faster and for more money. Travel Companies will want to rank high on the SERP so that their rooms/flights can sell out faster
- Education and online learning – This is growing fast, with students and professionals using search engines to find courses and schools. Whether you run a university, an online course platform, or a tutoring service, SEO helps attract more students and boost enrollments.
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