Link Earning in SEO: Coca-Cola’s Creative Campaigns
In SEO, link earning means organically attracting backlinks to your site. It requires readability and authority. Coca-Cola is a globally known brand that does this well from their marketing campaigns. They’re known for launching memorable ads that resonate with their target audiences. Campaigns that generate a lot of media coverage naturally result in lots of backlinks. Coke ensures its marketing
Content-Based Campaigns
A few years ago, Coke replaced their logo on bottles with popular names, hoping people would share them with their friends – or ideally, on social media. From this, they launched a marketing campaign called “Share a Coke.” Media traffic led to backlinks from influencers and blogs.
Another example is their holiday campaigns, which are widely recognized and also tend to be linked heavily during each Christmas season. This is an example of using anything that is good for content and ensuring it is marketable for link earning as well.
Celebrity Brand Reps
As anyone with an internet connection has probably realized, Coca-Cola relies on partnerships with high-profile celebrities. This generates buzz from fanbases who can link back to the brand. In addition to the widespread ads that are pushed out from these celebrity partnerships, there’s typically some sort of exclusive content that’s included in the brand deal. Sponsored posts, interviews, behind-the-scenes footage – name the type of content, and Coca-Cola has probably done it, knowing it drives traffic right back to their own brand.
Success in Link Earning
Coca-Cola utilizes other factors that can explain their success with SEO and marketing in general, but these are some of the most notable. They are an example of using innovative and attention catching campaigns to drive traffic and links back to themselves. Valuable content campaigns mean putting in the work through brand deals and relatable storytelling in marketing efforts.
3 Responses
Hey Alex, this is a pretty cool blog post. I think it’s cool when companies use innovation to grab attention from users and therefore bring a lot of attention to their sites.
I love that you mentioned the Share a Coke campaign. I had forgotten about that, but thinking back that was a genius way for customers to generate media about Coca Cola. You wouldn’t think of this as SEO as much much as words on a website, but it is definitely beneficial.
I think that Coke has done a good job in keeping their brand image in a positive light. One of the first things that comes to mind is the Kendall Jenner campaign with Pepsi. I feel like that ad became a laughing stock among popular soft drinks, so it is refreshing to see a company like Coca-Cola take a more relaxed and less political approach.