Starbucks is one of the most successful international businesses in the world. They have over 32,000 stores across the world and are found in just under 90 countries. Through their delicious coffee, pastries and good customer service, Starbucks continues to maintain their consistent customer base. While their coffee and pastries are delicious and unique and their customer service is really well done and valued, these are not the only aspects of their company that make it as successful as it is. What else could be making this company so successful? Well, it is how they value and exercise good search engine optimization. Because they value this so much, it increases their customer traffic flow and makes their brand all the more reliable and attractive to returning and new customers and users.
The first way that Starbucks does a great job of maximizing their SEO for their customers is by making sure that each store, no matter how old or new is added to google maps so that when people are searching for coffee near their location, Starbucks is one of the first to appear. Because of their reliability and good product as well as their company being easily accessible, Starbucks continues to reel in a good customer base. Also, because so many people use devices to locate companies and businesses, Starbucks choosing to maximize how often their company appears when customers search for coffee is very smart.
The second main way that Starbucks does a great job of maximizing their SEO for their customers is by displaying customer testimonials, reviews and opinions on their brand. Their transparency and honesty in their customers experience with their brand makes their company more trustworthy and appealing to returning and potential customers. This is yet another way that Starbucks increases their customer base by being transparent and displaying honest reviews on their product and services.
For these reasons Starbucks uses good SEO to increase their customer traffic and build a trusting relationship with returning and new, potential customers.
3 Responses
There is no doubt Starbucks is everywhere you look. Customer testimonials are very impactful, as potential buyers want to hear from other customers what the experience is like, not from the company itself. Being accessible is a key aspect of SEO that I think a lot of other brands do not do as well as Starbucks.
That’s so interesting! Starbucks as a brand has been used as an example in a lot of my classes, from marketing to design. It’s interesting how you pulled out the ways they utilize SEO!
Great points! Starbucks clearly knows how to go beyond just good coffee—they use smart SEO strategies like local listings and customer reviews to stay visible and build trust. It’s a great example of how digital presence can boost real-world success.