SEO is only as good as it’s weakest link. You can have all the keywords and content in the world, but if you’re lacking in uniqueness, your site will fall into the realm of mediocrity. Every bit of the website needs to be able to work into itself and bring other pages up with each page being unique and special to the viewer
Some ways to be unique
- Custom 404 Page
- A custom 404 page can add some much needed flavor to a site. Many sites have boring, or unhelpful redirects with some lines of text and a white page. These mistakes and mess-ups can be opportunity to add some flavor. Make a joke or be cheeky with your 404 page to keep the viewers engaged with your site
- Link Baiting posts
- This doesn’t mean create click baiting content. Click baiting is a black hat SEO practice that’s manipulative and deceiving. Link baiting is possible controversial or trendy content that other sites will want to link to. Do some research and find what’s going right (or wrong) in your industry and give your opinion on it. Opinionated blog posts can actually be great in getting linked to sites that share your opinion (and possibly sites that don’t agree, which still gives you traffic)
- Become a Designer
- It might seem obvious, but nobody likes looking at a white and black site with simple typography and basic photos. Get creative with the design of your site. A strong color scheme, texture, unique typography levels and fonts, and some fun photos can liven up a site and keep people invested. SEO isn’t just about the statistical optimization. It’s also about creating the best site you can with a unique branding scheme that sets it apart from the competition
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