Sometimes the best research you can do in SEO is that of your competitors. Not only can you see flaws in their site, but you can gain inspiration for your own site. A lot of times, this research will point out niches and gaps you can take advantage of. This will allow you to create unique and valuable content that your competitors aren’t providing. You can also find long-tail keywords that your competitors aren’t utilizing. This will allow your business to rank higher in certain searches than your competitors. Using tools, you can also discover the traffic your competitors’ sites are receiving. This will allow you to have an understanding where their traffic is coming from and how much traffic they are receiving. You can also determine your competitors’ top products and promotions by seeing their products’ stats for cart, trial, and checkout success pages. You can also compare yourself to your competitors in terms of market share. Using SEMrush, you can determine who is earning more and who is earning less of the market. Through SEMrush, you can utilize these features and many more when analyzing the competition. It is a very important aspect of SEO that all companies should try to implement in their business analyzing strategy.
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