Blog Post #10

Reading Adam Rogers’ article on driving traffic to your website in 2025 gave me a clearer picture of just how layered digital marketing has become. With so many tools and tactics available—from SEO and email marketing to influencer partnerships and local events—it’s easy to feel both inspired and a little overwhelmed.

What stood out to me most was the idea that there’s no single “right” way to bring people to your site. Instead, Rogers highlights how important it is to align your strategy with your business goals, audience, and resources. That felt particularly relevant as a student learning the ropes—especially when trying to decide which skills to prioritize first.

One key takeaway was the emphasis on long-term, sustainable strategies like blogging, SEO, and email marketing. While they might not generate traffic overnight, they build momentum over time and contribute to trust, credibility, and brand consistency. On the other hand, short-term approaches like paid ads or giveaways can bring quick wins, but they rely more heavily on budget. The challenge, then, is finding the right balance between the two.

I also appreciated the reminder that content should be focused on the user—not just the algorithm. Whether it’s a blog post or a product video, content that answers real questions or solves actual problems will always outperform generic promotional material. It’s a simple idea, but easy to lose sight of it in a results-driven environment.

Overall, the article helped me better understand how multi-dimensional traffic generation is. It’s not about doing everything—it’s about doing the right things, intentionally. If I continue building my knowledge in SEO and digital marketing, I will definitely refer back to these strategies as a guide!