Now, even more than ever, businesses are in need of customer engagement. As a lot of businesses turn to online websites, there needs to be come way of getting customers aware of them. Google has been the number one way to get a website some recognition, and most businesses goals were to get on the first page to gain the most views of their site. This worked for a while, until the introduction of AI. The AI overview has been reducing the number of views a website has, as it summarizes the content the website might provide. The potential customer than leaves without giving a second thought to the website that needs customers in order to survive. Despite this, SEO’s are figuring out ways to use AI for their advantage. While there is the concern of AI taking over jobs, it really is just replacing tasks, and making processes simpler. Google is always updating their algorithms, but one thing remains the same: E-E-A-T. Experience. Expertise. Authoritativeness. Trustworthiness. Your brand needs to have a strong signal to increase your ranking on Google.
Another issue with AI is that it is stealing revenue from Google. LLMs like ChatGPT and Claude are the things that people turn to for a quick solution. That means less people on Google, which means less people interacting with websites, which means no growth and popularity for the websites. “Brands are relying on user-generated content to drive organic traffic and increase sales more than ever” (Engel 2025). Despite this, Reddit is also being used as an SEO strategy. Reddit brings in so many customers from links and articles that bigger brands are using it as a way to link to their website. The most successful brands and websites will find a way to incorporate both AI and SEO practices in the best possible way.
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