A pro tip for successful content development is to continually return to the question of “what drives my audience to search?” We want to create content that meets the demand of that search. Let’s look at why people consume content in the first place and how that can guide us in successful content creation, The […]
Trying to figure out how to boost your local search? A Google Business Profile (GBP) is for you! A GBP allows you to customize the way your business appears on Google Search and Maps. It also allows you to share more descriptive information and image preview then if google were to do it itself. Here […]
Rich snippets are a powerful SEO tool that often can be overlooked. It is small piece of summary data, using HTML markup, that any user can expect to see on a page. Google displays the marked-up content in the organic results of the SERP. Find the example below of a review rich snippet for a […]
I’m sure we’ve all faced the frustration of being met with a 404 page, rather than the answer to our search query. What if there was a way to lighten that frustration and redirect our users to try again? Try a custom 404 page! 404 pages are the server’s way of telling us that the […]
Link earning is one of the most influential techniques in SERP ranking behavior, and one way to earn links is through what is known as link baiting. Link baiting is the process of leveraging authoritative websites in your industry into sending traffic and links to your site. How to link bait: Content is what meets […]
At the heart of SEO lies content. No matter what business you are in, content should be one of your products as it is one of the most valuable assets and potentially the biggest differentiator on the web. So, what does it take to craft content that not only captivates audiences but also appeases the […]
Canonicalization is the process of selecting the preferred URL among several similar or duplicate URLs containing identical or nearly identical content. In simpler terms, it tells the search engine which version of the webpage is the authoritative source. Upon picking your specified canonical URL, search engines will use it as a reference point when indexing […]
Websites are constantly competing for visibility, so how do you ensure your online presence is not just visible but successful? A great way is site audits. Site Audits are an often-underestimated tool that can serve as a guideline for businesses to find success in optimization and efficiency. Firstly, a site audit acts as a diagnostic […]
When users enter a query into a search engine, they use specific words or phrases to articulate a need, desire, or question. Keywords are the bridge between what a user is searching for and a websites content. Through strategically placing the right keywords within your website, the likelihood of appearing within the search engine results […]
Why SEO? Mastering the intricacies of SEO (Search Engine Optimization) is essential in a digital era where visibility is the key to success. In basic terms, SEO is the process of organically optimizing your website through different methods to rank higher in search engine result pages (SERPs). Through optimization, websites can attract traffic and create […]