SEO audits are necessary checkups for any website that needs to be ranked on Google. With the right tools, it’s possible to see what is and isn’t working, and how to fix any issues. An SEO site audit starts with choosing the right tool to crawl a site. Semrush Site Audit and Google Search Console […]
For many homesteaders, e-commerce websites are a crucial step in expanding their market. Search optimization, however, typically takes a backseat. Homesteaders who want to sell products online should follow these guidelines for SEO. The primary rule is to optimize for local SEO. When homesteads try to sell to corporate buyers or enter a wider market, […]
Link Earning in SEO: Coca-Cola’s Creative Campaigns In SEO, link earning means organically attracting backlinks to your site. It requires readability and authority. Coca-Cola is a globally known brand that does this well from their marketing campaigns. They’re known for launching memorable ads that resonate with their target audiences. Campaigns that generate a lot of […]
Knowing the YouTube search algorithm is important for any video content creators. Regardless of whether a video is informational, building a brand, or designed to sell products, working with the algorithm is essential to having it ranked. Video creators that know what the search algorithm is looking for can push their content to more relevant […]
User experience design is becoming a more well-known term throughout the same industries as SEO. Unsurprisingly, the two strategies are important to integrate together for a strong website. UX design factors like intuitive navigation, interesting content, and responsiveness of the page collectively impact SEO. Knowing how to tune a website to the user’s needs can […]
Event Search Optimization Using SEO strategies in event search can help attract attendees and increase PR, especially for recurring events. A good example to consider are music festivals, where unlike concerts, people are typically searching based on location rather than artists. A first step would be to identify target keywords based on the location of […]
Potential customers often search for event venues on mobile devices, especially in the initial phases of looking at options. Optimizing the venue’s site for mobile searches ensures that they come away with a good first impression of the venue to come back to later. Some of the most important things to consider are quick load […]
Many owners of Airbnb/VRBO vacation rental homes spend lots of money and time preparing their location for guests, only to discover that their only bookings come from word of mouth recommendations. This happens far less often with locations that have been listed and booked more times, and with hosts that have operated them for longer. […]
Not a lot of people are currently interested in buying pasta online. Shipping costs and logistics make no sense when a box is 99 cents at the grocery store. With pasta so easily accessible, are there any e-commerce markets that would make sense? Mill Valley Pasta is one company that thinks there is. They make […]
Crumbl Cookies is a well-known franchise chain whose business model is based on fine-tuning a selective lineup of cookie recipes each week and selling them nationally for six days before introducing new flavors. With 950 locations across the US and more being added, launching and pulling their entire stock every week with only Sundays off […]