A website is a crucial part of any successful business as it allows customers and users to learn about your brand and form connections with you, your product, and your content. Successful websites can increase brand loyalty and enhance the amount of traffic your site gets, which is optimal for search engine optimization purposes. But […]
Have you ever wondered how brands or companies turn current events, trends, or breaking news into a strategic and successful marketing strategy? Together, let’s enter the subject of newsjacking, and how it can transform the ways of marketing and search engine optimization. What is Newsjacking? Newsjacking is injecting your ideas and angles into breaking news […]
Link juice, despite its funny sounding name, is a really important aspect of search engine optimization. So first, let’s delve into what it is. Link juice is the transfer of authority or equity from one site to another through a link. It is a representation of the value of hyperlinks from one page to another. […]
Regarding SEO, even the smallest of errors or mistakes can impact the quality of your site and its ranking status. Sometimes it is hard to know how to fix and improve a website when you don’t understand what is causing the problem. In this guide, we’ll cover some of the more prevelent SEO mistakes being […]
Search Engine Optimization (SEO) utilizes digital marketing to appeal to users, typically involving keywords, target users, and links. While those elements are crucial to developing a successful website, one important contribution to prosperity is the design aspect of sites. Graphic design is responsible for not only making sites visually captivating, but for increasing levels of […]
It is hard to know what keywords and phrases will improve the amount of traffic on your site, especially if there is lots of competition about your topic. Here are some steps and tips to help alleviate some of that confusion. Utilize online tools to help with research. Research is imperative to search engine optimization, […]
First off, what is an internet persona? An internet persona is an example of one of the target users or customers that will be looking at or using your website. But there is a purpose behind why we do it, and it contributes to great success in search engine optimization. Why do we come up […]
Nowadays, content is supreme in the digital world. Countless people utilize its benefits, like bloggers, businesses, influencers, etc. By creating the right kind of content, you can increase the likelihood of success online. But what if we didn’t use content to just meet means-to-an-end, but as a product to be a resource for other people? […]
Content in general is critical for Search Engine Optimization, but why? Here are some reasons. Since the content of a website should be centered on the user, it is imperative to gain understanding of them. By developing a clear target market to appeal to, you can then start to understand their content needs. Here are […]
The website that I reviewed went into immense detail on specific steps on how to create more search-optimized content in order to increase online search traffic. The steps were clear and showed the importance of following the process in order to reach the success of more online traction. With this, it stresses the importance of […]