AI is everywhere in search, with tools like ChatGPT and Google’s AI Overviews serving up quick, surface-level answers. But here’s the good news: as long as people are searching, there’s still a real appetite for content created by humans with real-world experience. If you want to win in organic search today, your edge is authenticity. […]
Google released their January 2025 update to the Search Quality Rate Guidelines and it contains some interesting implications for AI content. They introduced stricter standards for evaluating a page’s quality, focusing especially on content generated by AI or AI tools in some way. Quality raters are now told to label pages with AI-generated content as […]
For so long, Google’s rankings were primarily focused around website links. Then came a mix of videos, images, and more for a comprehensive search. Then it was “knowledge panels” that showed quick summaries of information. But recently, things are shifting in an even bigger way, and that is through AI-driven search. The Rise of AI […]
The world is changing every day, all the time. Consumers are constantly changing their opinions, and sellers are constantly trying to change with those opinions. But, just because your old content might not be as relevant, doesn’t mean you have to throw it away completely. Updated content can help drive more traffic and engagement, so […]
I was wondering if there were any big name companies that have or have had bad SEO and I found a whole article outlining some huge companies we’ve all probably heard of, committing some of the most heinous SEO crimes out there. BMW’s Keyword Stuffing Nightmare in 2006BMW used doorway pages stuffed with keywords to […]
Nostalgia marketing is becoming an increasingly effective way for brands to market to consumers. You see this with the restoration of old packaging, retro logos, and the increasing popularity in thrifting. Many consumers have deep emotional attachments to businesses that once existed but you can only find in a select few towns, or not at […]
As a relatively competitive track athlete here at Grove City College, and especially with my new coach, I realized that my training actually somewhat mirrors the work you do in SEO. They are vastly different concepts, but both require a lot of patience, consistency, and a long-term mindset before you see the results you want. […]
Professor Sweet once asked the class if anyone looked at Reddit forums to find out more about your target audience. No one said anything, or even raised a hand. Then in the following weeks, I was working on a project for another class when I found myself diving deep into Reddit forums to find out […]
As we mention often in class, the digital world in general is changing rapidly. I read this article in the news today specifically about how news outlets are adapting. Carly Steven, the global head of SEO at MailOnline, explained that the old SEO tricks like catchy headlines or strategic linking don’t work as well anymore, […]
I read this article called “5 Powerful SEO Strategies for Small Businesses in 2025” and I think it offered some really interesting tips that could be helpful to other student sites. The first point talks about creating data-driven content. Using good data from credible sources can help make content more trustworthy and appealing to readers […]