When you perform a Google search, Google may produce a specialized box of information to answer the query. These boxes can deliver content from one or multiple relevant websites. If you have optimized a webpage very well, Google may display your content as structured data – which might mean a golden ticket to new traffic […]
When it comes to search engine optimization, content is king. Increasing your website’s status in SERPs follows from generating unique, relevant content for users. Here are 4 ways to create original, attractive, and valuable content for users: Exceptional content earns authoritative links while focusing on delivering solutions to users’ problems (or gains to their proverbial […]
SEO analytics is “the process of collecting, tracking, and analyzing your marketing data with the core aim of growing your website’s organic traffic.” Once you have executed a strategy to improve your website’s SEO, you can track its success and find further areas for improvement through analytics platforms like Google Analytics and link them to […]
There is no question that AI is changing the way search engine optimization operates. As a website designer, you may feel pressure to incorporate AI into your SEO strategy before you get left behind by the new technological revolution. It may seem like the only way to keep up with your competitors is to let […]
The next big wave of technology is upon us. Artificial intelligence is as accessible and consumer-friendly as ever – especially with Chat GPT and Bing’s new AI-powered search tool. If website designers aren’t utilizing AI, will they be able to keep up with their competitors who are? There is not unanimity of opinion regarding whether […]
Hackers may target your website to post malicious content, commandeer your traffic, install malware on users’ computers, or even hold your website for ransom. A good hacker can control a website with or without the administrator’s knowledge. Not only can hackers create significant damage to your site and harm your users, but they can ruin […]
Imagine that you work for a sports media company and your next project is to create a montage of the US women’s soccer team over the past 20 years. To do this, you must scour through thousands of stats and hours of footage, and hundreds of articles and photographs. If your company had invested in […]
Meta tags inform the search engine about a webpage’s attributes. Effective use of meta tags increases your site’s relevance from the perspective of a search engine. It’s easy to peruse a website’s meta tags by right-clicking on the page and selecting “View Source Content.” According to WordStream’s article, “Meta Tags – How Google Meta Tags […]
According to Jennifer Davis at Angel SEO Services, “Keyword ontology is changing the way marketers perform keyword research.” Understanding who your target users are – what motivates them and how they perform searches – is vital to the search engine optimization process. Keywords are the bridge between your website and your target user. Keyword ontology […]
When I think of search engine optimization, it is easy for me to define it as, essentially, getting your website as close as possible to the top of the search results of Google, Bing, Yahoo!, DuckDuckGo, etc. But the problem with this definition is that it overlooks the actual people who type into the search […]