Google Search Console wasn’t always as great as it is now. It has come a long way starting with its creation in 2005. It was originally called Google Webmaster Tools and basically did the same thing that it does today just with a more limited suite of tools. The next big update to Google Search […]
It may seem that the error pages are part of the site that you can leave un updated and unedited but you can take advantage of these pages to increase conversion and build trust with the user. It may seem odd that an error page can do these things but if you think about how […]
Link building is a SEO tactic that is very important to the success of the SEO of your business. It is a lot of work and can be difficult to stay on top of. Thankfully there are sites out there that have tracking services that business owners can utilize to make these tasks easier. One […]
There are two main types of SEO when it comes to the basics. On site and off site SEO. The main difference between the two is that on site SEO is SEO that is on your website and off site SEO is SEO that is not on your website. There are lots of different types […]
Webmasters are constantly looking for ways to get a leg up on competitors and rank above them in the SERP. Along the way, some have wrongly assumed that certain strategies help them rank higher when actually they cause nothing to happen or even worse, cause a rank drop. A few of these fallacies are: using […]
Backlinks are one of the best ways to increase your rank on the SERP and, with a little work, they are relatively easy to get. Before jumping into how to get these backlinks, a bit of background information is needed. A backlink is just what it sounds like, it is a link somewhere else on […]
When most people think of SEO and ranking on the SERP, they think about those popular short phrases that everyone is searching. In doing this, they are leaving behind a vast market of long tail keywords that they should be targeting but are not. Long tail keywords are keywords that have lots of words in […]
Keywords are the words and phrases that people enter into search engines to get results. They might be short and simple or they are long and complicated. Either way, the searchers want answers. Your site has those answers but how do searchers know that your site has those answers? By writing content centered around words […]
Even if your website has exactly what people are looking for. If people can not find your site, then you will not be in business for long. Thankfully, there is a great tool out there for website owners to utilize and improve their website significantly. Google Analytics are different measurements and metrics that site owners […]
As the world evolves and we move into an even more digitalized world, AI is going to become more and more a part of our everyday lives. AI has the potential to replace humans in some jobs and make the world a more efficient place. In the world of SEO, AI has already started to […]