What exactly are sitemaps? According to Google Search Central, a sitemap is a file where you provide information about pages, videos, and other files on your site, and the relationship between them. The search engine will read this file in order to crawl your site more efficiently. Sitemaps allow search engines to know which pages […]
Many websites create and design 404-error pages in a manner that fits the aesthetic and mood of the site itself. It gives the company an opportunity to further their theme. What is a 404 error exactly? A 404-error page is also known as a “page not found” page. According to Mailchimp, a website may display […]
The influence of search engine optimization is typically discussed in a positive and useful manner which is true! SEO, however, can be used in a not so positive manner. Individuals are able to use SEO and use it to make unethical decisions. Unlike black hat SEO, SEO scams and cons often occur between buyers and […]
While doing research on SEO and the influence of SEO, I came across some fun facts about SEO that I had not heard of before. The world of SEO is continuously evolving, and there will always be new information to learn. The fun and interesting facts will never come to an end, but we can […]
Search Engine Optimization (SEO) has become an important aspect in the creation and function of sites. The use of keywords, backlinks, title tags, and more are well-known techniques that allow users to improve their website’s ranking. These techniques did not just appear one day, but through the work of many people, they were created. With […]
When discussing SEO practices, it is easy to see how SEO can be beneficial for your site! SEO helps a site to be ranked well in search engine results. That then allows for fresh eyes to be able to visit your site. Practicing SEO is a free way to set your site up for success! […]
This week we discussed the concept of Black Hat SEO and White Hat SEO! As someone new to SEO, this was a concept I had not heard of. The images of the two different hats help to keep the methods separated since you should follow the white hat SEO practices and stay away from the […]
SEO is all about connecting your business with customers. In order for your SEO strategy to succeed, you need to focus on who your potential clients are, and creating search personas is a great place to start. An article by BDOW shares an interesting perspective on the topic! Now you may be wondering… What is […]
Last semester I took Business Ethics, and this class required me to write a paper on an ethical question and find resources to support whether it is ethical or not. Now you may be wondering why I am telling you this; well, a key element in the research process was for me to use keywords […]
This course has been my first introduction to the concepts of search engine optimization. As this course has progressed, the concepts have been clear and concise, but I wanted to know more about some key elements or vocabulary that are important in SEO. Right away I learned that there were two categories for SEO elements: […]