Just creating content out of the blue is rarely the best approach if you are in hopes of growing a business. Obviously most content has a goal in mind, but if it isn’t optimized for Google to find, the goal or idea might never gain traction. Creating SEO-friendly content is extremely important to a business’ […]
As technology and the market evolves, so do SEO strategies and concepts. In particular, a user centric approach has been prominent over the past few years. The rise of AI has a lot to do with this. The technological advancement that AI is, allows for search engines to better gauge what the user’s intent is […]
The obvious challenge to Mobile SEO is the varying screen sizes and the issues that can create with regard to formatting a website. Some sites are hyper fixated on a computer interface, that either their mobile version isn’t as good or almost unusable. Along with the screen sizing, another issue can be a slow loading […]
AI search engines are on the rise as people value the quick and easy access to the information it provides. AI’s like ChatGPT, Perplexity, and Gemini are some of the main contributors to this rise. To keep up with the users demand of this information, a new marketing strategy has arisen. Generative Engine Optimization (GEO), […]
We are familiar with search engine optimization (SEO) and how it focuses on traditional search engines like Google or Bing. But with the growth of AI services like ChatGPT, Claude, Gemini and CoPilot, a new optimization technique has risen up. This process is called generative engine optimization (GEO). GEO is a similar process to SEO […]
What is SEO? Search Engine Optimization (SEO) is a process of perfecting a website’s setup in order to increase traffic to the site to either drive awareness or sales depending on the business model. There are lots of elements that go into SEO. Links are crucial as it is one of the main criteria for […]