Once again, while doing research for Search engine Optimization, I found more information regarding creating a well-rounded SEO. This time it was an article by News Drum describing four different types of search that consumers may embark upon. These four types are customer servant, librarian, journalist, and teacher. In conclusion, there is no one type […]
While doing some more research on SEO, I came across an article that intrigued me. The article was from Practical Ecommerce and was about being able to balance a new term being thrown around called “brand visibility” with SEO. One of the most interesting things in this article were the statistics. The article says, “generative […]
Over the last few months, we have seen a massive increase in all kinds of AI engines. Recently, Deepseek has overtaken a lot of other AI engines as the top spot. Deepseek is a new AI engine based out of China, funded by Chinese hedge fund High-Flyer. As such, many people are skeptical about using […]
After our recent exam, I decided to do some searching about some of the terms I may or may not have missed (oops). In my searching, I found an article regarding semantic searching and keyword intent. In this article, by Harlem World, it was made evident to me that the semantics behind keyword intent and […]
I just recently, over Christmas break, ordered the new iPhone 16 Pro. This phone comes with plenty of new upgrades, including a better camera (with a dedicated camera button on the side), the new Apple A18 Pro chip, and, what I find most interesting, the integration of Apple and ChatGPT. Apple and ChatGPT have teamed […]
The juggle between SEO and PPC is a tough one to master. New business owners will often find themselves torn between the two, not sure if they should invest their time into Search Engine Optimization or invest the money into Pay-per-click. Oftentimes, small business owners will invest too much capital into their PPC ventures. In […]
While doing some research for building my site for our SEO project, I came across an article that was very topical to what we are doing. The article, posted on the Martech website, shows some of the best plugins for improving SEO, specifically on WordPress sites. I decided to make my 3rd post about some […]
Over the last couple of days in class, we have been discussing the various tools that you can use to research SEO for your own company; things like Google Analytics, Moz, and SemRush. One tool that I used during my time as an intern was an SEO research software called SpyFu. SpyFu is another SEO […]
You may have noticed over the last few months a new type of search result appearing when you use Google to try and find something. A small box now appears at the top of your search page titled “AI Overview”. This is now being referred to as “generative Engine Optimization”. This new result type gets […]