When people first hear about SEO, they usually think it is something technical. They picture algorithms, coding, website structure, and complicated analytics. While those things definitely matter, I have started to wonder if SEO is actually more about psychology than technology. At its core, SEO is about understanding how people think, what they search for, […]
One question I keep coming back to while learning about SEO is whether keywords still matter as much as people say they do. In the past, it seemed like ranking on Google was mostly about putting the right keywords in the right places and repeating them enough times to signal relevance. But search engines today […]
One thing I have noticed while learning about SEO is how confusing it feels at first. Everyone talks about keywords, algorithms, rankings, and optimization, but it is hard to tell what actually matters. This made me curious about why SEO feels so overwhelming for beginners, even though the basic goal seems simple: get people to […]
If Sharpshooters Elite were to create a website, the main question would be what the website would actually be used for. A lot of organizations have websites that have tons of information, but that doesn’t mean they’re helpful sites. From my experience looking at youth basketball sites, for it to be effective and helpful it […]
Over the summer, I assistant coached for a startup youth AAU basketball team called Sharpshooters Elite. As a startup, we had no website and still don’t have a website. So instead, almost all of our attention and visibility came through social media, mainly Facebook and Instagram. After using this I learned that attention and credibility […]