Content marketing and link building are two important strategies that can be used to increase the visibility and authority of your website. Content marketing involves creating high-quality and relevant content that attracts and engages your target audience. This content can be in blog posts, infographics, videos, or social media posts. The main goal of content […]
SEO competitor analysis involves evaluating your competitors search engine optimization strategies and techniques in order to identify opportunities for improving your own website’s SEO performance. This process requires extensive research and analysis of the content, keywords, backlinks, and overall SEO tactics of your competitors to gain insight into their strengths and weaknesses. By conducting an […]
Product page SEO refers to the process of optimizing the elements of your product pages on your website to provide search engines with enough relevant content for your page to be found in the search engine. These pages are typically the ones that potential customers land on first when they are conducting searches for specific […]
Audience-targeted content is a strategy in SEO that focuses on creating content tailored to the specific needs, interests, and preferences of a particular group of people. Rather than targeting for high traffic volume, this approach focuses towards specific demographics. This method aims to attract and engage a specific group of users that are likley to […]
Open Source Artificial Intelligence announced a new tool called Dolly, which serves as a ChatGPT clone. This AI, officially called “Dolly Large Language Model (DLL),” was created by the Databricks enterprise software company. The origin behind the name Dolly is derived from the famous sheep named Dolly, which was the first cloned mammal. This open […]
New updates within Google’s desktop search results will hopefully enable easier usage for searchers. The most distinct change is that Google updated the desktop search results with favicons and site names. A favicon is essentially a visual reminder of the website identity and it is included in the address bar or in tabs. They should […]
It is important to develop a coherent business strategy when it comes to tackling problems related to your corporation. For instance, perhaps a marketing team has been tasked with updating or editing the content on their businesses website. Before the team involves themselves any further with the project, developing a framework of tactics can equip […]
Long-tail keywords are becoming increasingly more important to SEO. Knowing how to best optimize long key phrases as opposed to individual keywords can help your content reach a higher SE ranking. Below are some tips to help with this strategy. It is best to keep keyword phrases as simplistic as possible. Typically, when users are […]
Human beings are motivated to utilize search engines for varying purposes. When we look something up on the internet, there can be many intentions leading us to search. Understanding user intent is important for any person working in marketing and SEO. When a marketer understands the reason behind certain searches, this enables them to position […]
Since essentially the beginning of civilization, libraries have served as our fundamental access to information. Some people went to their local library to conduct research, write a case study, or perhaps for entertainment purposes. Less than a century later, libraries rank second in terms of research applicability and convenience. As we continue to expand mankind’s […]