The “Golden Rule” of SEO is to create content for users and not for search engines. This is really key. The goal of search engines is to match content with user queries. By targeting the search engines specifically with content, you are missing the point of SEO. It is actually not necessarily a positive thing […]
Creating content for content’s sake can be a huge pitfall of effective SEO. I’ve touched on content and its importance in some of my other posts. See, bad content on a website can end up negatively impacting SEO. Bad content means people clicking away. It also can mean less clicks overall. Unfortunately, there is a […]
One misconception is that all content on a website needs to be original. This is simply not the case. Instead, curating content can also be very effective and when done correctly can achieve great results. Often when scouring the web, people are not looking for iotas of random information, something the web is pretty good […]
I ran across an interesting article discussing the three “C”s of SEO; Content, Code, and Credibility. These three things certainly make sense. Without quality content, there is little incentive to actually visit a page. From a link-earning perspective, weak content is not going to get linked to very much, either. And, weak content is going […]
Though the name might sound like something you should avoid, there can be multiple positive aspects of linkbait pages. Basically, a linkbait page is a page on your website designed in a way that other websites will want to link to it. This can be a very valuable source of inbound links for your website. […]
Another post I wrote was focused around keywords. Here’s the thing about keywords: keywords are no good if you don’t know your audience. SEO is in many ways like a web – everything is connected. The issue becomes that you cannot optimize anything unless you know who you are optimizing it for. And therein lies […]
I found Professor Sweet’s discussion of “black-hat SEO” pretty interesting, so I decided to do a bit more digging. The term originates from western movies, where good guys would wear white hats and the bad hombres would wear black hats. Interestingly, there are actually a lot of parallels – in western movies, the black hat […]
We’ve spent a lot of time in class talking about the importance of keywords and their use and importance in SEO. Hearing professor Sweet talk so much about them got me thinking and I realized that keywords are much more than just an SEO tool. Keywords are really a description of what the business is […]
One of the biggest takeaways from this class so far for me has been the abundance of SEO tools that exist to help businesses optimize their websites. It seems like every single class, Professor Sweet introduces another group of tools. Really, this should not be surprising – SEO can mean big money for businesses, so […]
I thought it would be a good idea for my first post to discuss some of what I would like to get out of this SEO class with professor Sweet. First and foremost, I hope to gain a better understanding of SEO. I suspect that we probably all have at least a basic understanding of […]