Author: Colin Cypher

Out of all the practices in SEO it seems a little ominous to have a practice called “Black-Hat”. This is for good reasons though. Black Hat SEO is using techniques that violate search engine policy and guidelines in hopes of ranking better on the search engines results page. Not only does this harm your website […]
Off-site SEO is an important component of search engine optimization that focuses on building a website’s authority, relevance, and trustworthiness through external factors. On-page SEO optimizes content and aspects within your site, off-site SEO generally revolves around link building, branding and socials. High-quality backlinks from authoritative websites act as endorsements, it tells search engines like […]
Long Tail Keywords: The Secret to Higher Search Rankings and Conversions “Long-tail keywords are used to target niche demographics rather than mass audiences. The “long-tail” refers to the search demand curve — as keyword terms become more specific and detailed, search volume becomes less competitive, but searcher intent becomes higher.” Hubspot Why Are Long Tail […]
There are many components to optimizing your Off-page SEO, as you read on, you will discover multiple to help build and strengthen your website off-page SEO. It is used to help build authority of your website. “Off-page SEO focuses on building credibility and authority for your website through external factors.” Crevand Digital Marketing and SEO […]