Do you think of SEO and Content Marketing as two completely separate things? Well, they are different things, but they overlap and work together more than you might think! Content Marketing Content marketing is more focused on, well, content and marketing. According to Semrush, content marketing is “the process of planning, creating, and sharing valuable […]
In light of the recent release of Suzanne Collins’ latest book, Sunrise on the Reaping, I am going to take a look at the status of her website and look for ways that she can improve her SEO. While her website does rank first when I enter the search query “Suzanne Collins,” the website itself […]
Link baiting may sound suspicious and unethical, but it is actually the opposite. It can be a great way to gain backlinks to your site. Link baiting is leveraging authoritative websites in your industry into sending traffic and links to your site. How do I link bait? So, in order to get the authoritative, powerful […]
What are keywords and how are they used effectively? Keywords are words that are entered into search engines by searchers to find results or answers to their queries. You should include keywords in your web content so that your webpage will appear in search results for relevant search queries. Keyword research can help you find […]
My uncle asked me a very interesting question over the summer. It was something like: “how is Google’s new implementation of AI in search results going to impact digital marketing? Are websites still going to be able to drive traffic and generate conversions?” This is a question that many people, especially marketers, are asking. Is […]
Does learning about SEO get you excited? Do you want to find a career where you can use your newfound SEO skills every day? Lucky for you, there are plenty of jobs that incorporate the SEO skills that we are learning about right now in class out there for you to explore, and possibly get […]
When thinking about SEO, your mind may go to keywords, or backlinks, or rankings on the SERP. However, it is very important that we do not forget how content is connected to those elements and the importance of it for a webpage’s SEO. It has been said that “Content is King,” and we should never […]
Black Hat SEO consists of a set of unethical tactics that are used to increase a webpage’s ranking on the search engine results page (SERP). Black Hat SEO will ultimately get you into trouble with Google. So, the best thing you can do is avoid them. But what are Black Hat SEO practices? I have […]
When it comes to SEO, a marketer has more control over onsite optimization than offsite optimization. Once you analyze your website and realize how your website can be improved, it is easy to go in and start testing and making changes to improve your onsite SEO. Some important aspects of onsite optimization are crawlability, usability, […]
Semrush is a website analysis tool that can provide you with a site audit, as well as other tools that can help you optimize your website. According to SeoClarity, a site audit is the process of evaluating the search engine friendliness of a website in multiple areas, or a comprehensive evaluation of a site’s overall […]