Google analytics can be helpful for business analysis. It watches the amount of traffic a website gets and gives great insight into how to increase the number of views on your website. Right now, Google is switching from universal analytics (UA) to Google Analytics 4 (GA4). GA4 is has more metrics and benefits for digital […]
When a young entrepreneur is starting a business, they have to keep the end user in the forefront of their mind. Especially when it comes to their online presence and their website for their startup. They should be asking questions like, who are they trying to reach? How do you get someone to come back […]
It is very easy for entrepreneurs to want to build a business all by themselves. They think it is an easy task and can be done without any help. However, new small business owners should find networking and develop relationships with others. They could really help and create a better foundation for your new business. […]
There have been statistics that because of the pandemic, there has been a 44% increase in new companies formed from 2019 to 2022. About 5 million new businesses opened in 2022 alone. Also recently, many online shoppers are looking for small businesses to support. More and more small businesses are looking to grow their online […]
After a company takes off, they might have to clean up their website and delete unnecessary information. The first step to a website cleanup is to declutter your website structure. An organized website will help search engines bring your website to the top of the search results. The menu of the website and first page […]
If a company wants to rebrand, they should be careful in order to not lose their search engine rankings. First, the company needs to make sure that the new name they pick follows the Trademark Law. This is a crucial part of rebranding because you want to protect your domain from potential litigation threats. Next, […]
The Search Engine Optimization world is all about key word research. While this main tactic businesses use, an article argues that thought leadership is one of three tactics that should be considered more important in order to gain more online customers. Thought leadership is about how your customers perceive you and your brand. It is […]
Search in SEO has changed a lot over the past few years. One of the ways it has changed is through voice search and more companies should add it to their SEO strategy. Voice search SEO comes with a lot benefits. On a weekly basis, a study says there are 21% of people who will […]
Many assume SEO is too “high tech” and is not worth investing in. The Google algorithm might look way too complicated to understand. You might think that you need a sophisticated strategy. However, it is something that every business should consider. With a simple strategy, there are proven positive results. In order to be ranked […]
In the article, 7 Compelling Reasons Why You Need to Hire an SEO Expert for Your Business, Gajura Constantin advises that SEO should be done by someone with technical expertise. Constantin says SEO brings many benefits and using a professional will have proven results. SEO might not be cheap, but hiring out instead of forming […]