One element that the customer will see every time they visit your website that could be dramatically improved is the 404 error page. Plug in a URL, even a real or broken one, and you will experience one of these errors so we know you cannot escape them. A 404 error may seem like a […]
In the world of marketing, understanding user behavior can lead to optimizing website performance and achieving business objectives. Google Analytics, is a powerful tool that empowers website owners and marketers with invaluable insights into their online audience. It allows users to look at the data across platforms — web and app — to understand the […]
Keywords are ideas and topics that define what your content is about. In terms of SEO, they’re the words and phrases that someone searches for to find content – what Google calls ‘search queries’. If you take everything you have on a page, and narrow it all down to mere words and phrases, those are […]
In the last blog post, we learned about link baiting, its benefits and why it’s good for you to use link baiting to increase your website SEO. While link baiting is a legitimate strategy for driving traffic and improving SEO, it’s important to approach it ethically so people can trust your website site. Here are […]
Link baiting is the art of creating Link baiting is the process of creating content with the sole focus of getting individuals to link to it or share it. This content is designed to be engaging and entertaining that other site owners naturally want to reference or share with their audience, including blog posts, infographics, articles, […]
Every element of a webpage plays an important role in increasing visibility and ranking for your website on search engine results pages (SERPs). Among these elements, meta tags stand out as one of the most important features, it has a significant influence on a website without the user knowing they exist. With best practices in […]
Rich Snippets (also known as “Rich Results”) are normal Google search results with additional data displayed. This extra data is usually pulled from Structured Data found in a page’s HTML. Common Rich Snippet types include reviews, recipes, and events. The vast majority of Google search results display the same 3 pieces of data: title tag, […]
Understanding your customers in the business world is very important to developing a marketing strategy. One of the best tools to use to understand your customers is creating customer personas. with customer personas, you can understand your customer’s demographic, interests, motivations, and barriers, and leverage that knowledge to create the perfect marketing strategy. To create […]