When it comes to SEO, page load time isn’t just a “nice to have”, it’s a major ranking factor. Search engines like Google want users to have a smooth, frustration-free experience. If your site loads slowly, chances are people won’t stick around, and that hurts your rankings. The Bounce Effect Ever clicked a link, waited […]
When it comes to ranking well on Google, having great content isn’t enough—your website’s technical health plays a big role, too. Website errors can quietly drag down your SEO, making it harder for users (and search engines) to find you. Here are a few common culprits: 404 Errors (Page Not Found)When a visitor (or Googlebot) […]
Link earning is a crucial component of any successful SEO strategy. Unlike outdated tactics that rely on manipulation, link earning focuses on creating genuine, high-quality content that naturally attracts links. A well-executed link earning campaign can improve your search engine rankings, drive targeted traffic, and establish your brand as an authority in your industry. However, […]
One of the main ways you can improve your site’s SEO is by writing effective, high-quality content. This will drive more traffic, make you appear more reputable, increase backlinks, and more. But, how do you do it? Make Your Content Useful and Unique Your content is not just paragraphs to hide keywords in– it should […]
What are the main goals of Search Engine Optimization and what are some tips to optimize for each? 1. Raw Traffic The obvious main goal of optimizing a site for search engines is to generate organic site traffic. You want to get as many users as possible on your site for various reasons. To increase […]
Google’s EEAT Model is crucial to understand for SEO. EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Each category is a way that Google decides how relevant and credible your site is. Experience The first “E” in EEAT is based upon the personal, first-hand experience of the individual or brand. Google will prioritize content from […]
Building backlinks is still a crucial part of SEO, but there are right ways and wrong ways to do it (both morally and effectively). Google’s algorithms are always getting more sophisticated, so in this blog we’ll go over current strategies you can use to build backlinks in 2025. What are backlinks? Backlinks are links from […]
As the internet improves and changes, some SEO and keyword strategies become outdated. Here I’ll detail some older keyword strategies that you shouldn’t bother putting putting any effort into. 1. Keyword Stuffing Sites used to pick a keyword or two and use them all over their site, hoping that the algorithm would favor the sheer […]
If you run a business with a physical location, local SEO is a must. Local SEO is optimizing specifically for local search results; that is, showing up searches in searches of customers near you. If you have a physical location, it is more than likely that most of your customers are local, or don’t have […]
As the prominence of AI in everyday life continues to skyrocket, the way people search is changing. AI is no longer a futuristic thought experiment of the future; it’s here. Since ChatGPT was released in November 2022, the way the world has searched for information has changed dramatically. If you’re looking for a specific fact […]