SEO is a great way to drive traffic to a website, but how can website owners tell how effective their SEO efforts are? It doesn’t matter how much time and energy is invested in SEO if the tactics being used are not bringing target users to their website. According to SEMrush, one way website owners […]
In class, we talked about the importance of designing 404 pages that redirect users back to the homepage when they find a broken link on a website. 404 pages are great, but if a site has too many broken links, SERP ranking can decrease. Here’s three ways that broken links harm SERP rankings according to […]
One of the most important factors Google takes into account when determining search rank is the usefulness of a website’s content to users. In order for users to find a website helpful, it must be navigable and accessible. Sometimes WordPress can be difficult to optimize for UX, but there are several plugins content creators can […]
Since we are beginning our SEO challenge for this class, I thought it might be good to do some research on the best ways to fill content gaps on a website. I consulted a step-by-step guide from SEMrush. SEMrush recommends finding out what your competition is ranking for on the SERP because often you can […]
In class, we discussed writing alt text for images as a way to optimize a website for Google’s crawlers. Alt text is a great way to insert keywords into your website, however it is not the only way that content creators can optimize images to improve a website’s ranking on the SERP. According to SEMrush, […]
Title tags are probably more important than we think. Title tags are the words you see that you can click on to travel from the SERP to a webpage. We only look at them for a few seconds, but it’s in that miniscule amount of time that we determine whether a website is relevant to […]
Most generations are using social media in some form. Therefore, one of the best ways for businesses to reach their target audience is through social media platforms. With so much content posted by content creators every day on social media platforms, there’s intense competition to make it into users’ feed. That’s why it is important […]
Alt text refers to the text “behind” a digital image that describes what the image is depicting. This description is a feature that allows people with visual impairments to understand what is happening in the image and how it is relevant to the rest of the content on the page. While accessibility is its primary […]
Over the past few years, I’ve had the privilege to work with a few different nonprofits over the summers doing copy writing/marketing related work. One theme that I noticed working for several different nonprofits was the struggle to balance the roles and responsibilities required for marketing while also having enough bodies to perform the actual […]