Google Analytics is a piece of software that is extremely helpful for optimizing the SEO of your company’s website. The data collected by GA helps you determine where your site visitors are coming from and going, which therefore allows you to see where your SEO is strong and weak. Once you know this, you can […]
Original, unique, interesting content is at the core of any successful website. Not only will original content draw users and customers to your business, but it will also attract the eye of large companies related to yours. Why does this matter to you? If other companies are interested in your content, they may link to […]
Beaver Builder is a useful plugin and tool that helps with streamlining the website development process. It is great for beginners and very user-friendly, even if you have never created a website before. Prior to this class, I had never built a website before, but Beaver Builder has truly helped me to create my first […]
Through the process of link earning, companies leverage authoritative websites into linking to their site. Being mentioned on a well-known and frequently-visited site can greatly increase search traffic to an otherwise ‘small’ site. Link earning is a safe, recommended SEO practice because it is not ‘black-hat’ in nature. However, link earning can sometimes feel frustrating […]
Keyword stuffing involves the repetitive use of keywords on a website, whether the keywords are relevant to your site or not. This is known as a “black hat SEO” practice because it intends to deceive the search engine into ranking highly for a particular term solely due to the number of times the term is […]
When searching, most people have little patience for a poorly designed and/or poorly optimized website. If your site isn’t immediately ‘up to par,’ users will likely go back to the SERP to find a site that better suits their needs and expectations. Therefore, sites must be immediately interesting and engaging to the user. Fortunately, there […]
A title tag represents the title of a webpage and is the heading of the search result when it appears on the SERP. Google uses title tags to formulate a rough idea of your website’s content in order to deliver accurate results based on the customer’s search intent. The title tag is often the very […]
Countless companies out there are competing for traffic through popular search engines, but there are several brands that stick out at SEO “role models.” These companies know how to use SEO effectively, and we can pinpoint specific characteristics about each brand that make them successful. For instance, Macy’s builds traffic and revenue by organizing its […]
Ecommerce SEO focuses on the use of search engine optimization in order to generate more traffic for an online store. For instance, on Google, 10 organic search results appear within the first page of results from any search. It is the most ideal for any online retailer to appear within this first page of results […]
In today’s digital world, it is becoming increasingly clear that social media is a necessity for any business. Social media is a great way to connect with existing customers, but it is also a great way to attract internet traffic to grow a business as well. Social media SEO combines SEO strategies with social media […]