Just wanted to talk about my experience with buying my first domain for Scootie. Unfortunately, the domain was one of the last things I thought of. So by the time I searched for it, it was already taken. It was up for auction for $800 if I remember correctly. So moving forward I will always […]
Running into a 404 error is one of the most common errors users run into. So spending time on it is a great way to convert people. There are many great examples to study from. A great place to start is to make a funny joke about it that relates to the theme of your […]
Rich Cards were implemented by Google in the US back in 2016. Then globally March 28th, 2017. They were created with the purpose of giving site owners a better way to present previews of their content to users. Improving off Rich Snippets, Cards still use schema.org to display the content. But in a format that […]
After hearing about these in class I decided to learn more about this medium. What surprised me is that it is not a GIF. GIFs date back to the 80s and are not able to be high quality enough to handle a cinemagraph properly. A cinemagraph is a super high-quality image that is yet much […]
Backlinks, also called inbound/external links. Serve as a vote of confidence to Google. Having sites link to yours can help boost your link rating. For example, if you are creating a website for your brand-new product. Then Good Morning America wants to feature you in their next “deal n steals”. Google will see that and […]
Using Twitter for a brand is a great way to connect with customers on a more personal basis. Google creates a carousel for the Twitter account. Which lets the brand control what recent posts come up for the searcher. Putting up a new product or talking about something trending in your given industry. Can help […]
The goal of Spotify and really any music service is to tune the listener’s experience to their favorite artists and genres. When you first create an account they ask you to pick your favorite artist and genres. This helps to build a custom foundation that will be fined tuned as they listen to music. From […]
EBay is another search engine where people go to find things. Except since it functions as a marketplace they had to create a system to best optimize that. Ebay has its own internal search engine, Cassini, which works better with its marketplace style. It takes into account not only ad compliance, but also the seller […]
Microsoft is trying its hands with the new AI-powered search trend. They have recently released their first preview of the new search tool. Which allows for a more conversation-like experience. For example, you can ask it to help you make an itinerary for your upcoming trip. To help you with some code. Or to even […]
With the recent introduction of ChatGPT, many are saying that this is the thing to finally replace Google. But others are saying that’s not so likely. The author of the attached article, Mindy. Goes into what the implications of ChatGPT might be. And one of the big things that she points out is that due […]